Americans are consuming less and less dairy, swapping in sodas, juices, and milk substitutes for the traditional cream the milkman used to deliver every morning, and it’s having an effect on the dairy industry. Borden Dairy, a milk-producing giant filed for bankruptcy in January of 2020 and is currently undergoing reorganization, only a few months after Dean Foods declared bankruptcy in 2019.
But it’s not just Big Dairy that’s suffering. Small farms scattered across Wisconsin are taking a hit, too, with almost 1,500 Wisconsin dairy farms closing in the past two years.
What’s behind America’s waning love affair with dairy, and what will the future hold for the industry?